Guide

14 things you must do before your app is published

This is what Apple and Google want before your app can be published, from developer account to approved review. A practical checklist with 14 points to tick off.

Many people think the job is done when the code works. Then Apple and Google want accounts, agreements, texts, images and details about privacy before anyone can download the app. Some of it takes fifteen minutes, some of it takes a month.

The checklist goes through everything in an order that keeps the timeline. Every point has boxes to tick and the details apply as of November 2026.

What you get

  • 14 points from developer account to published app, with boxes to tick
  • The image sizes and character limits, gathered in one place
  • What is easy to miss: privacy policy, account deletion, trader status and closed testing
  • How long the account, the testing and the review take, so that you can plan the launch day
  • What to do if Apple or Google says no

Who is the checklist for?

The checklist is written for you who own or lead an app and want to get it into the App Store and Google Play. You need no technical background. The few points about the build itself you can hand to your developer.

The checklist is 13 pages and takes about fifteen minutes to read. Stuck on a point or got a rejection you do not understand? Book a free first call with Robert and we will look at it together.

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14 things you must do before your app is published | Activator