22 August 2025
Per Holknekt on Skuldra and working with Activator
Skuldra started with a napkin and a pen. Per Holknekt talks about finding someone who understood the technology for them and getting a finished solution six months later. The film is in Swedish.
Read what is said in the video
The video is in Swedish. The text was made with speech recognition and may contain errors.
Everything we did started with just a napkin and a pen, as most ideas do. We had to understand technology and since we don't understand technology we had to ask people who do to understand it for us. Tell us what is possible and what is not.
I took a fairly long and roundabout route to find what I saw as Sweden's best web agency by far. But once there I have not yet come across a word called impossible, so I guess we can aim even higher going forward.
Because it feels completely unlikely to come up with ideas as obscure as ours and they just took everything apart and presented a finished sculpture six months later. It is absolutely fantastic.
About the video
Per Holknekt is one of the founders of Skuldra, a web-based tool for budget and debt counsellors that quickly gives an overview of a private person's debts. The idea started like most ideas, with a napkin and a pen.
Per and his colleagues did not know the technology themselves. They needed someone who explained what was possible and what was not. It was a long road before they found the right partner.
Six months later Skuldra was finished. Per describes it as us taking their ideas apart and putting a finished sculpture on the table. In the podcast episode he talks more about why Skuldra is needed.